Cinefex: Celtic Culture Magazine or Movie Industry Journal
Monday, January 30th, 2012This is Doc Blue, transmitting again from my secret underground laboratory.
Let me start by thanking everyone for their kind welcome and particularly Natalie Metzger, Bruce Baugh, and John Cmar for their suggestions of magazines to read.
During my last Overlord-sanctioned outing, I was able to find only one of the suggestions: Cinefex. I will be honest, the title font and spelling put me in mind of some sort of pseudo-Celtic cultural magazine, but little could be further from the truth.
It doesn’t tell you anywhere on the cover or title page, but Cinefex is about movie special effects. (The title becomes obvious when you think about that for a little bit.) This issue focused on The Rise of the Planet of the Apes, Hugo, The Tree of Life, and Real Steel. There is not a lot of wasted space in this 120+ page magazine. A title page, a significant amount of high gloss and very industry targeted advertising, and four very dense articles. There is no fluff here, no letters page. This is a magazine about special effects for people involved in or with a deep interest in the industry.
I found the articles a bit hard to get through. Though there was a lot of explanation of each technique, there was also a lot of assumed knowledge – and a great deal of industry name dropping. In many ways, if it weren’t for the beautiful photography, it would be very easy to mistake this for an academic or industry journal (which I suppose it really may be). One thing I really appreciated was that each article tracked the basic narrative of the movie as it discussed the special effects. It may it a lot easier to parse what was going on and, combined with the multitude of images, it really enhanced my overall understanding.
But I promised that this would not be a review. The real point of this exercise was to avoid mental ruts and make new connections. The first task was definitely achieved this month. I would have never picked this up without the suggestion. (Thanks again to Bruce Baugh.)
So what did I take away from Cinefex?
(1) Know your audience. Cinefex feels like it was written for special effects professionals, but I found it in a chain bookstore somewhere in the Midwest. As far as I know, there isn’t a huge cinematography community here. So I’m not certain who the magazine is really intended for. This is a beautiful and well written magazine, but as designed, it is going to be for a very focused audience.
(2) Narrative is important. Were I to package an article about movie special effects, I would be tempted to ignore the story of the movie, or perhaps just provide a brief summary at the beginning of the piece to set context. I really appreciated that the story was threaded through the entirety of all four articles. This is clearly an editorial decision on the part of the magazine and it is really helpful. In my day job, narrative is almost an afterthought. I am definitely going to think about how to package my analyses in terms of the story rather than in terms of the just the facts and the techniques.
(3) Base Your Fantasy in Reality. The one thing that struck me about all four movies, and possibly about the process, is how deeply the directors embedded their stories in the real world. Hugo was based in historical France, but leveraged footage of modern Paris, as well as, historical photos. Rise of the Planets of the Apes and Real Steel were near future, but had to be filmed in the modern day. Effects were largely used to transform the real world and none of the directors wanted to create from digital whole cloth. Sometimes when writing, especially when crafting sci fi or fantasy tales, it is tempted to throw out the world and build up everything from the ground up. The discussions in Cinefex really drove home the power of starting with reality and making subtle alterations. Film the bottom 20 feet of those redwoods – and then augment to create your towering primeval forest. Weigh down your stunt martial artists to simulate the movement of combat robots.
I think this was very successful first stage of my year long experiment.
My current list of magazines to look for includes Imagine FX, Diabetic Cooking, and Fortean Times. My next Overlord-sanctioned outing is scheduled for the last weekend in January. Hopefully I can find one of these then. I also still need more suggestions to fill out my year of reading 12 new magazines, so please don’t hesitate to throw suggestions out.
Until next time, this is Doc Blue, signing off!



























Episode 0048: The Great Old Pumpkin